Introducing
Culture Counter
For the first time in the history of the universe, you can actually measure the culture of your company.
Three steps to measure organizational culture
1
A very simple survey.
We know what you’re thinking. ANOTHER SURVEY? This one is a breeze. Clocking in at just under 3 minutes, this powerful little survey packs a wallop.
2
An ultra-powerful dashboard.
As the world's first culture measurement tool, Culture Counter offers an unparalleled understanding of your organization—from the overarching company culture down to specific team dynamics—and it's absolutely free.
3
Insights that will blow your mind.
Drill down into detailed demographic and firmographic data to truly understand different group experiences within your organization—be it female millennials, single parents, or long-standing employees.
What does it measure?
Workplace Culture = Behavior.
How do you define culture? It's the emotional experience that's created within your organization. It ain't perks and benefits. Nor is it “high-fives per day.” It's simply how you treat each other. So that's what we measure, 10 key behaviors and attributes that link directly to how we show up at work.
Why these attributes? Turns out, these contribute the most to team success and a culture of high-performance.
- Inclusion
- Mindsets
- Forgiveness
- Attitudes
- Empathy
- Communication
- Empowerment
- Psychological
- Vulnerability
- Safety
- Trust
Science-Backed.
Data Validated.
Rooted in a science-backed framework, our measurement tool transcends traditional engagement surveys, offering a comprehensive, scenario-based analysis of culture to uncover deep, actionable insights that have never been seen before.
Net Promoter Scores. Everyone wins.
We leverage the industry-standard Net Promoter Score (NPS) system to help measure culture. NPS is traditionally used to gauge customer loyalty and satisfaction, but we’ve adapted it for an equally crucial audience: your employees.
Why? Because your employees are the first people to experience your organization’s culture and behaviors. If they aren't experiencing great culture, that ripple effect will reach your clients eventually. NPS gives us the most precise understanding of how well your workplace culture supports and empowers your team.
Feature rich. Free to use
Get your organization up and running in minutes.
Quickly create and send tailored surveys that capture the pulse of your organization with minimal effort.
Real-Time Insights
See your culture come to life through clear, actionable data.
Instantly view results across 10 key culture attributes and understand where your teams are thriving or need attention.
Data-Driven Recommendations
Turn insights into action with tailored recommendations.
Receive personalized suggestions based on your results, helping you take meaningful steps to improve your workplace culture.
Confidential Feedback
Encourage honest input with anonymity.
All responses are completely confidential, empowering employees to share their true experiences without hesitation.
Comprehensive Group Filtering
Dig deeper into specific teams and groups.
Analyze your culture by demographics, firmographics, or other groupings to identify trends and challenges within key segments.
Advanced AI Insights
Tailored connection for deep anyalysis
Leverage Culture Counter’s AI-driven analytics for deep, actionable insights, identifying both strengths and areas for improvement.
Lightyears ahead of
engagement surveys
Culture Counter focuses on measuring the core of your workplace—its culture—by capturing how employees experience behaviors using NPS. Standard engagement surveys stop short of experiences and only asses satisfaction and motivation.
Culture Counter provides actionable, ongoing insights that drive meaningful, strategic changes, while engagement surveys offer a one-time snapshot of how employees feel without guidance or direction to make changes that improve experiences.
The result?
A stronger culture leads to stronger business outcomes. When you focus on improving your culture, every aspect of your business benefits—from increased productivity to enhanced employee satisfaction.