Culture
Event details
- Date: May 15, 2025
- Time: 8 AM - 5:30 PM
- Location: 9th Floor, Amegy Tower, 1717 West Loop South Freeway, Houston, Texas 77027
- Price: $1,490 per seat

What is
Culture Rise™
Get an inside peek at Culture Rise™ and hear from previous attendees.
Change starts with you.
We passionately believe that transforming your behavior can spark a powerful ripple effect, leading to a cultural revolution within your organization.
Over 5,000 leaders from 60+ countries have experienced this atypical adventure that will push you out of your comfort zone and challenge your preconceived notions about leadership.
Hear what previous Culture Rise™ graduates have to say
98% of attendees agree: Culture Rise™ is unlike any "leadership training" they've ever experienced.
What we cover
We cover topics that most shy away from. Why? Because real change begins where your comfort zone ends.
- Love as a business strategy
- Introspection
- Behaviour
- Power Dynamics
- Misbehaviours
- Psychological safety
- Trust
- Feedback
- Inclusive behaviours
- Reliable leadership
Our promise to attendees
- Recognize how small changes in your behavior can profoundly impact others.
- Unearth your power to create an unforgettable culture and wield it wisely.
- Embrace introspection and self-reflection as cornerstones of your personal and professional life.
- Acknowledge and correct misbehaviors that perpetuate negative cycles of behavior.
- Discover that forgiveness demands action, not just words.
- Weave reliable leadership into your unique leadership style.
- Cultivate vulnerability-based trust, fostering a more psychologically safe environment.
- Experience the transformative power of sharing personal stories and connecting deeply with colleagues.
Culture Rise™ gives leaders the tools to build higher-performing teams that produce better results.
Mistakes were made.
So we wrote a book about it.
Written by four of the facilitators of Culture Rise™, Love as a Business Strategy is a brutally honest tell-all about how greed almost destroyed our company—and what we did to fix it.

We are practitioners,
not academics.
Everything we share is based on lived experiences from real leaders running real businesses. Our facilitators build an empathic connection—leader-to-leader on a human level.
What we teach resonates around the world.
We passionately believe that transforming your behavior can spark a powerful ripple effect, leading to a cultural revolution within your organization.
98%
attendees agree: Culture Rise™ is unlike any "leadership training
5000+
Leaders
60+
Countries
Meet the facilitators of Culture Rise™

Mohammad Anwar
CEO | Founding member

Chris Pitre
Founding member

Frank Danna
Founding member

Jeff Ma
Founding member

Ashley Ward
Vice President of Operations | Co-founder

Kristen Khan
Founding member
Hear it from our clients
"I love the fact when you talk about my experience with Softway and Culture Plus, is even when all of that was over, you all didn't leave me. I'm thinking, because I had a meeting planned with Muhammad, but then it canceled and I literally said, oh that's the old, you know, we've already gone through this, our job is done.
Then I got the e-mail that said, oh, I'm sorry, I had to cancel. Mohammed wants to meet with you like tomorrow. And I thought, Mohammed, as if the president of the organization, I mean, that's not just a ploy. He's really going to meet with me. I'm going to clear it because if he thinks I'm important enough to actually spend real time with me, not cursory time.
I felt committed to work as hard for you all as you all have worked for me."
Treopia Cannon
Chief Executive Officer at Girls Inc. of Greater Houston, Daikin

"So you guys are so much fun. You really are. You're really fun. But then you get into the hard work. It is uncomfortable. The hard work is uncomfortable.
The introspection that you require, the truth that you require is hard. It's not painful, but it's hard. And it's things that we have not has not been revealed to us through others who've come in and say, well, it's a great place to work and here's what you could do to better. But they always point to the work. Most vendors want to point to the work.
How do you get greater output? But it's never about the people."
Diane Maben
Chief Operating Officer at Amegy Bank, Amegy Bank
Leadership behavior shapes company culture.
Building inclusive, empowering behaviors through Culture Rise™ is the first step in a proven Framework of success that leads to stronger cultures, high-performing teams, and better business outcomes.
