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One team aligned
to one mission.

To create a more human-centered workplace, where people thrive and businesses flourish.

 
Our Mission

Bring humanity back to the workplace.

We work to help everyone in a company see how their behaviors impact their team and, ultimately, business goals.

We believe better behaviors come from self-awareness. Our approach starts with introspection and targets hearts and minds by creating unique and engaging material with global appeal. It pushes your team to rethink their everyday interactions through key pillars we’ve learned from our own storied past.

Hear about Culture+'s impact
from our work with BioBridge Global.

Our story

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Our founding team, led by CEO Mohammad Anwar, started out at Softway—a technology company that Mohammad founded in 2003.

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The company found early success, but by 2015, Mohammad had driven it into the ground as result of his behavior and the toxic work environment he had created. Close to bankruptcy and face-to-face with the closure of Softway, Mohammad realized how much harm he had caused and set out on a mission to better himself for the people he led.

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Since then, we’ve worked hard to rebuild Softway’s culture and business, creating experiences and tools to support company-wide cultural transformations.

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What started as an internal initiative caught the attention of our clients—and has since become a shared journey for thousands of leaders around the world spanning a variety of industries. 

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We documented that journey (and all of our mistakes and successes to date) in our WSJ bestselling book Love As A Business Strategy.

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In 2021, we formed Culture+® as a standalone organization fully dedicated to our mission: Bring humanity back to the workplace.

We believe in creating
offerings that amplifies
human potential.

Trust

We prioritize human connection in everything we do. Our approach is rooted in empathy, understanding, and genuine care. We believe in building strong, lasting relationships based on mutual respect and open communication.

Honesty

We believe in the power of authenticity. Our approach is honest, direct, and grounded in reality. We'll provide you with honest feedback, even when it's difficult, to ensure your success.

Human-first

We put people at the heart of everything we do. Our services are designed to empower individuals and teams, fostering a culture of growth, innovation, and well-being.

Transparency

We're committed to transparency and clarity. You'll always know where things stand and what to expect. We'll keep you informed every step of the way, so you can make informed decisions.

Meet the founding team of Culture+®

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Mohammad Anwar

CEO | Founding member

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Chris Pitre

Founding member

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Frank Danna

Founding member

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Jeff Ma

Founding member

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Ashley Ward

Vice President of Operations | Co-founder

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Kristen Khan

Founding member

The workplace revolution is here.

Written by four of the leaders at Softway®, and four founding members of Culture+®, Love as a Business Strategy® offers a people-first framework for achieving any business outcome by creating an environment of high performance.

Get ready to ditch the status quo and embrace humanity.

Learn more